3 Things Sophisticated Investors Look for in a Car Wash Location

Smart retailers know that not all dirt is created equal—and neither are car wash sites.

Location is one of the foundations of long-term performance, especially in a business driven by convenience, visibility, and repeat visits. For a car wash, selecting the right location is more than just choosing a plot of land—it’s about understanding the behavior of the people who will become regular customers.

To make smarter, data-driven decisions, we developed AquaScore—our proprietary, AI-driven site scoring system that aggregates over 600 data points and 200+ variables to help our real estate experts identify A+ locations. Every site is then verified with in-person visits, combining years of hands-on experience with cutting-edge technology for the smartest site selection in the industry.

Here are 3 variables we look at in a site:

1️⃣ Traffic Patterns & Density

We look for high-traffic corridors with strong daily car counts—but not just any traffic. It needs to be accessible, predictable, and repeatable. It’s not just about high numbers—traffic has to be washable.

2️⃣ Ingress & Egress

Can drivers easily enter and exit the site without frustration? Ease of access is crucial, especially for converting first-time users into members. The right location means that drivers don’t need to go out of their way or get stuck in traffic just to get to us. Side of the road, visibility, and the ease of entering the site all come into play. A site that’s easy to find, easy to get to, and easy to leave from increases the chances of repeat visits.

3️⃣ Local Demographics & Trade Area Health

We evaluate income levels, retail anchors, commuting behavior, and overall economic vitality in the trade area. It's about understanding the community surrounding the site.

At AquaSonic, we are not your destination. We are your convenience. Our model is about making car care as effortless as possible for drivers. With our AI-driven insights, we’re able to pinpoint the best locations to give our customers the ultimate convenience—while delivering strong, consistent returns for our investors.

Smart real estate. Smarter strategy. That’s the Henley approach.

Interested in learning more about smart car wash investing? Reach out to charlierickwood@aquasoniccw.com.

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